Do’s & don’ts
Do be proud of what we do at Algeco
Don’t be arrogant about our successes
Do talk about the positive impact we achieve
Don’t give away any of our secrets or our clients
Do empathise with our customers
Don’t patronize them
Do talk about our legacy, heritage and exciting future
Don’t just focus on how long we’ve been established
Do explain our solutions clearly
Don’t get overly technical
Do use our brand book as a guide to how to communicate
Don’t think of the book as restricting creativity