Our Typography
Our primary typeface is Roboto.
For all digital and printed collateral, Algeco uses the typeface in three main weights: Bold, Medium and Light.
The secondary typeface is Arial.
Where Roboto is not available, for example, when using Microsoft applications, Arial should be used in the following weights.
Headings and Subheadings should use Arial Bold. Body copy should use Arial Light.
Roboto
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
(0123456789)
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Font Weights
Headings should use Roboto Bold.
Subheadings should use Roboto Medium in all caps and + 30 tracking.
Body copy should use Roboto Light.
Other weights of Roboto may
be used to highlight key information where relevant.
Bold
Medium
Light
Pairing our fonts
When changing between fonts skip a weight or two e.g. pair Bold & Medium or Bold & Regular to achieve hierarchy and contrast.
When changing font size double/half the point size of the initial text e.g. pair 30pt with 15pt or 60pt text.
Bold
Regular
64pt text
32pt text
Typography Application
Our headings are set in Roboto Bold and should be 2x the point size of body copy.
Our body copy is set in Roboto light. When Roboto is unavailable, Arial serves as the secondary font, ensuring brand consistency even in Microsoft applications. Bold, medium, and light weights of both typefaces should be used thoughtfully to highlight key information and create contrast. Proper application of typography enhances readability and contributes to the overall strength and clarity of Algeco’s messaging.