Key & Strategic Accounts

Key Accounts

E.g. Morgan Sindall, Kier, Barratt Homes

Our clients have faith in us due to our decades of experience in providing quality, safe and secure products that are designed to meet their needs and requirements.

We understand how important safety is and we never compromise ever. We serve businesses & communities whilst safeguarding the environment.

Proposition:

Together we are committed to
safety and driven by sustainability.

Rationale:

These are established, leading brands with the same heritage as Algeco – aligning us through a shared commitment to safety, sustainability, and doing things the right way.

Commitment is a definitive word and shows our uncompromised approach to safety. Driven is an aspirational word and shows our absolute desire to prioritise sustainability.

We exist because of our customers and we are proud to be part of their success. We’ll never take for granted the faith our clients have in us and we will always be there for them.

Proposition:

We understand what it takes for you to succeed.

Rationale:

Big brands focus in on commercial objectives and this shows Algeco’s key role in helping them achieve that.

With a legacy of working across multiple sectors, the trust our clients have in us is a real source of pride. Our expertise is unparalleled and runs throughout the entire business.

Proposition:

The Algeco way embodies expertise and exceptional service, ensuring the highest quality for our customers.

Rationale:

Linking the strong levels of expertise between Algeco and these types of companies shows the market leading strength both provide

We innovate to ensure we always go above and beyond for our valuable customers. We’re trusted with our turnkey solutions, building on our success in delivering 360 solutions and looking to the future of our customers evolving needs.

Proposition:

We drive appropriate change to meet today’s and future demands.

Rationale:

Innovation is key to this audience and Algeco needs to be positioned as a partner in driving this forward.

Tone for Key & Strategic Accounts

Strong, confident, powerful statements need to be used for this Tier.

This resonates with the language the companies use. They are seeking a partner with similar sector leading status and so the messaging is all around alignment, leadership and strength in togetherness.