Our Colour Palette
Our colour palette plays a vital role in conveying Algeco’s identity. It reflects our commitment to innovation, professionalism, and trustworthiness. Each colour has been carefully selected to work harmoniously, ensuring that our brand remains consistent across all platforms and materials.
In this section, you’ll find the primary and secondary colours that define the Algeco brand. These colours should be used consistently to maintain a cohesive and impactful brand presence. For guidance on how to use these colours in different contexts, refer to the detailed specifications below.
DARK BLUE
RGB 10 / 30 / 100
CMYK 100 / 70 / 0 / 50
HEX #0A1E64
PANTONE 2758 C
GREEN
RGB 175 / 200 / 50
CMYK 40 / 0 / 94 / 4
HEX #AFC832
PANTONE 2300 C
SEA BLUE
RGB 0 / 105 / 140
CMYK 100 / 39 / 26 / 24
HEX #00698C
PANTONE 7706 C
DARK GREY
RGB 128 / 130 / 123
CMYK 0 / 0 / 0 / 60
HEX #878787
PANTONE 423 C
LIGHT GREY
RGB 237 / 237 / 237
CMYK 8 / 6 / 7 / 0
HEX #EDEDED
PANTONE 169 C
Combinations
Our brand palette is dynamic and multifaceted. Throughout the palette many of the colours can be effectively paired together to ensure impact whilst
maintaining legibility and sense.