Shapes & Iconography
The Algeco brand features a number of graphic devices, including shapes, that when used together form parts of the overall identity.
These devices are accompanied by an extensive suite of icons that can be used to enhance communication across branded assets.
Shapes
The geometric shapes that we use across our brand are borrowed from the unique letterforms that make up our Algeco wordmark.
We use them sparingly, in any of the colours featured in Algeco’s brand palette, to add interest and brand recognition across collateral.
Composition
The shapes can be used in any number of pairings and arrangements providing that they adhere to a generic grid system e.g. geometric shapes should not be used on 45° angle.
Our shapes can be also be used to hold text or imagery.
Iconography
Icons are used within Algeco’s brand. The following are examples of the linear style that should be used.
